Urban Airship's Mobile App Retention Study for Key Industry Verticals Finds a Major Reason New Users Churn is Not Receiving Push Notifications

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Across Android and iOS opt-in users who receive no messages have lower retention rates than opt-out audiences and make up a large portion of every verticals app audience Study offers app publishers insights on optimal messaging frequencies to imp...

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Thomson Reuters: 13:00 GMT Monday 20th March 2017

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