Honda Split With Ad-Buying Agency Followed Breakdown in Trust

World News: . []

Honda Motor Co.’s U.S. unit in January shifted its more-than-$500 million media-buying account from Mediavest, a unit of advertising giant Publicis Groupe, to an independent agency.

Read More: https://www.wsj.com/articles/honda-split-with-ad-buying-agency-followed-breakdown-in-trust-1490034073?mod=pls_whats_news_us_business_f

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