World News: 11:01 GMT Friday 21st April 2017. [NYDJ via Businesswire via SPi World News]
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170421005002/en/
NYDJ Spring 2017 "Fit is Everything" Campaign (Photo: Business Wire)
|Leading women’s denim brand NYDJ is taking their Fit is Everything campaign on the road to find the brand’s next campaign stars.|
|From 11 a.m. to 6 p.m. on April 22, NYDJ will be at Mall of America, fitting women in jeans on the spot, sending them into hair and makeup courtesy of Intelligent Nutrients and photographing them at each location for the opportunity to be featured in the brand’s fall 2017 advertising campaign, set to be released this July.|
|Fashion photographer Dewey Nicks will shoot the campaign, and celebrity stylist Inge Fonteyne will be styling each of the participants. Allison Kaplan, media personality and style editor for Mpls.St.Paul Magazine, will be on-site as NYDJ’s host, offering styling advice and photo shoot tips to campaign hopefuls.|
|During the National Fit Tour, NYDJ will be giving back to women in need through a partnership with Clothes4Souls, which collects new and used clothing and distributes via both direct donations to people in need and provisioning qualified micro-enterprise programs designed to create jobs in disadvantaged communities. For every pair of jeans tried on throughout the National Fit Tour, NYDJ will donate an item of clothing to the organization.|
|The NYDJ National Fit Tour will be making two additional stops, at Fashion Valley Mall in San Diego, CA on April 15 and Roosevelt Field Mall in Garden City, LI on April 29.|
|Saturday, April 22|
|11 a.m. to 6 p.m.|
Mall of America
|60 E Broadway, 1st Floor by Macy’s|
|Bloomington, MN 55425|
Founded in 2003 in Los Angeles, NYDJ is a denim and apparel brand designed to make women feel fabulous, confident, sexy, and amazing. Believing that “Fit is Everything,” NYDJ is renowned for pioneering fit technology in denim and an inclusive size range that spans petite, plus, tall, and maternity. Every pair of NYDJ jeans features exclusive Lift Tuck® Technology that slims in the front and lifts in the back, contouring curves so that customers look, feel, and buy one size smaller. Women who wear NYDJ aren’t just loyal, they’re obsessed. For more information, visit NYDJ.com.
|@NYDJ | #FitIsEverything|
Sara Oldmixon, NYDJ, firstname.lastname@example.org, (516) 320-4355
Business Wire: 11:01 GMT Friday 21st April 2017
SPi News is published by Sector Publishing Intelligence Ltd.
© Sector Publishing Intelligence Ltd 2017. [Admin Only]
Sector Publishing Intelligence Ltd.
Ground Floor Offices, Little Keep Gate, Barrack Road, Dorchester, Dorset DT1 1AH
Registered in England and Wales number 0751938.