India Surface Cleaner Market Overview - Multi-Purpose Surface Cleaners Are Expected to Grow With More Than 30% CAGR in India - Research and Markets

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Research and Markets has announced the addition of the "India Surface Cleaner Market Overview" report to their offering.

This report gives an in-depth analysis of surface cleaner market in India. Globally, surface cleaner is a matured category and is growing with modest growth rates. Multi-purpose cleaners, which are becoming extremely popular across the world, are now driving the market in most of the regions. Global manufacturers have shifted their focus from developed countries to developing countries like India. India has a very low penetration of surface cleaners which provides an attractive opportunity for global brands. Surface cleaning is usually done with plain water in India.

But in the last decade people started using detergents, phenyl or soap-water to clean the surfaces occasionally. Among all the alternatives, phenyl got really popular with Indian consumers due to low pricing and easy availability. However, consumers are now shifting to branded surface cleaners from these cheap alternatives. The branded surface cleaning market is growing mainly because of rising awareness about brands due to heavy promotion by leading companies.

According to India Surface Cleaner Market Overview, the overall market for surface cleaners is growing with more than 17% CAGR from last five years. The market is further expected to grow with double digits in the next five years. Surface cleaners are broadly divided into three segments namely floor cleaners, specialized cleaners and multipurpose cleaners. Floor cleaners dominate market revenues, followed by specialized and multi-purpose cleaners. Specialized cleaners are further divided into sub-segments like glass cleaner, kitchen cleaner and various other cleaning products for furniture, electronics, appliances etc.

Companies Mentioned

  • Reckitt Benckiser (India) Ltd.
  • Hindustan Unilever Limited
  • SC Johnson Products Pvt. Ltd.
  • Dabur India Limited
  • Jyothy Laboratories Limited

Key Topics Covered:

1. Executive Summary

2. Global Surface Cleaner Market Outlook

3. India Surface Cleaner Market Outlook

4. Product, Price and Variant Analysis

5. Company Profiles

6. Disclaimer

For more information about this report visit

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Business Wire: 11:37 GMT Friday 21st April 2017

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