What’s needed beyond KPIs?

World News: . []

According to Jonathan Adler, director of insights and analytics at Lenati, KPIs (key performance indicators) are good at providing snapshots, but subpar at providing any context. Are marketers overly reliant on KPIs in understanding and leveraging customer data?

Read More: http://www.retailwire.com/discussion/whats-needed-beyond-kpis/

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