sweetFrog Frozen Yogurt Launches Nationwide Acquisition and Re-Branding Push

World News: . []

Richmond, VA, May 19, 2017 (GLOBE NEWSWIRE) -- – , the named America’s Best Frozen Yogurt by and a Top New Franchise by has announced a nationwide acquisition and re-branding push to add as many US-based locations as possible to the sweetFrog franchise family in 2017 and beyond.   

This full-scale effort will be directed by sweetFrog’s CEO, – an accomplished private equity executives who also continues to lead as its Managing Partner.   Galleher has led at Boxwood Partners (working with national brands such as , and among others), including the acquisition of sweetFrog itself in 2015.

This proven track record makes Galleher a perfect fit as the CEO overseeing this nationwide acquisition and re-branding effort.   According to Galleher, sweetFrog’s , supply chain and cost structure makes the chain an attractive fit for any chain seeking to be acquired and any store owner considering a rebrand.

“There has never been a better time to launch an acquisition and re-branding push on behalf of sweetFrog,” says Galleher.   “In the past two years, we have hired phenomenal corporate employees, added passionate franchise owners, and of course, serving the best-tasting frozen yogurt, ice cream and gelato on the market – keeping fan-favorite flavors and introducing new, cutting-edge flavors our customers love.   These efforts have earned sweetFrog countless industry awards and helped the company grow to 340 total stores in 28 states, including 10 international locations in Egypt and the Dominican Republic – reinforcing the company’s status as the nation’s leading frozen desert brand. 

This leading brand position means the timing is perfect to launch this acquisition and re-branding effort.   Our supply chain, cost structure, brand name and countless other factors can help any other frozen yogurt location become more profitable if they join our system.   We’re excited to add countless new sweetFrog locations this year as we acquire other self-serve frozen yogurt chains and help other frozen yogurt operators re-brand under the sweetFrog name.”

For more information about sweetFrog Frozen Yogurt, please visit .  

To learn more about sweetFrog Frozen Yogurt franchise opportunities, as well as acquisitions and re-brands, please visit .




A photo accompanying this announcement is available at


A photo accompanying this announcement is available at

Matt Smith

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Globe Newswire: 15:04 GMT Friday 19th May 2017

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