Supermarket range cuts drive decline in sales of new product launches

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Supermarket range cuts drive decline in sales of new product launches   Revenue from NPD down by £99.6mn in the last year according to a new study by IRI   FMCG manufacturers finding it harder to get the distribution they need to make new product launches a success Bracknell, UK –25 May 2017 – As […]

Read More: http://www.internationalsupermarketnews.com/news/28245

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