Canadians Trust in the Traditional News Media Remains Strong Even in the Fake News Era

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TORONTO, ONTARIO -- (Marketwired) -- 05/26/17 -- Is there a low public trust in mainstream news and has that put the industry at risk? Is the journalistic profession in danger of becoming irrelevant? A critical issue that has kept newsroom managers up at night has been the digital disruption of the broadcast and publishing industry, and its impact on revenues and audience fragmentation. But if there is one thing the U.S. election of 2016 did show us, it's not just about strategizing on how to engage and monetize a mobile-first news consumer, but how to retain that all-important trust with a highly skeptical audience in a so-called post-truth era.

A poll conducted by Ipsos, on Behalf of RTDNA Canada, found that despite the proliferation of social media, fake news, and alternative facts, seven in ten (69%) Canadians continue to trust traditional news media - unchanged since 2008.

In cases where government denies a story reported in the news media, Canadians are much more likely to believe the media over the government.

"Canadians continue to turn to traditional news sources - TV, print and radio - as their most-trusted sources of factual news," said Darrell Bricker, CEO, Ipsos Global Public Affairs. "The proliferation of social media and fake news has created a digital discount, meaning that online sources of information are less trusted. Canadians have a tremendously-difficult time discerning between what news is real and what is fake."

This year's theme for the annual Radio Television Digital News Directors Association's national conference, "Connecting with Audiences in the Age of Mistrust", being held at the Sheraton Centre in downtown Toronto on May 26 - 27, 2017, will discuss solutions for news organizations tackling these issues. You can watch a live stream of the poll results and discussion from Canada's top broadcast and digital news leaders on the RTDNA's Facebook page at beginning at 8:30 AM, Friday May 26.

Other findings:

For the full poll results please click here:

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RTDNA Canada is the voice of broadcast and digital journalists and news managers in Canada. We believe an informed public is vital to a democratic society. Canadian Journalisms purpose is to serve the public interest. It is our responsibility to act independently, to be fair and respectful, and to report the facts. The RTDNA Canada Code of Journalistic Ethics, adopted by the Canadian Broadcast Standards Council, is used to measure fairness and accuracy in our profession. We welcome its adoption by all practicing journalists.

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Marketwire: 16:24 GMT Friday 26th May 2017

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