Wrangler® Celebrates 70th Anniversary with Third Annual “Jeansboro Day”

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Wrangler®, a global leader in jeanswear, will engage the community to celebrate its 70th Anniversary at the third annual “Jeansboro Day” Wednesday, Sept. 20, from 4-7 p.m. at LeBauer Park. Through a longstanding 95-year partnership with the United Way of Greater Greensboro, Wrangler will donate $70K to the nonprofit at the event. Since 2001, VF Corporation and VF Jeanswear have contributed over $7M in support of the United Way and its programs.

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Wrangler celebrates the third annual Jeansboro Day on September 20. (Photo: Business Wire)

Wrangler celebrates the third annual Jeansboro Day on September 20. (Photo: Business Wire)

The family-friendly celebration, which is open to the public, will feature a 70s-inspired fashion show to kick off Greensboro Fashion Week; live music by worldwide high-energy band Simply Irresistible; a beer garden featuring a special ‘Wrangler Anniversary Amber’ by Joymongers Brewing Co.; a jean-shaped birthday cake by Easy Peasy bakery; custom, limited edition T-shirts; and a variety of local food trucks.

“We’re thrilled to celebrate this tremendous milestone with the community that has supported Wrangler from the very beginning,” said Craig Errington, vice president of marketing, Wrangler. “Jeansboro Day is a wonderful opportunity for us to recognize the special place that Greensboro occupies in the history of the American blue jean.”

Wrangler introduced the Jeansboro initiative in 2015 in the hometown of the denim label and its parent company, VF Corporation, to commemorate the role of the region’s textile community in transforming the American blue jean into an international icon. This year, Jeansboro Day festivities will kick off at 4 p.m. with live music and food trucks. Following announcements and a cake cutting, the fashion show will begin at 6 p.m.

Earlier this year, Wrangler kicked off its 70th anniversary celebrations with an international release of the European-designed Wrangler 70th Anniversary collection, including a renewed collaboration with celebrated artist Peter Max, master of the psychedelic print. The collection can be shopped at 70YearsWrangler.com.

The public can follow and engage with the Jeansboro Day event online using the hashtags #Jeansboro and #70YearsWrangler.

About Wrangler®

Wrangler® apparel is available nationwide in mass market and specialty stores, as well as online at Wrangler.com. To find a retailer or for more information on the Wrangler family of products visit Wrangler.com or call 888.784.8571.

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Business Wire: 14:52 GMT Wednesday 13th September 2017

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