Survey says grocery has reached its digital tipping point

World News: . []

Grocery shoppers are making decisions on what they are going to buy before they get to the store and their choices are increasingly influenced by their online and mobile experiences, according to Deloitte, which found that digital’s influence has nearly doubled year-over-year. Do you agree that the grocery channel has reached a digital tipping point?

Read More: http://www.retailwire.com/discussion/survey-says-grocery-has-reached-its-digital-tipping-point/

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