Kmart ditches plus sizes for ‘fabulously sized’ clothing

World News: . []

Kmart wants female consumers to know that it is all about positive body image. That’s the message the mass merchant hopes is getting through with its decision to rename its plus-sized clothing sections as “fabulously sized.' Will Kmart’s approach to marketing and merchandising “fabulously sized” women’s clothing prove successful?

Read More: http://www.retailwire.com/discussion/kmart-ditches-plus-sizes-for-fabulously-sized-clothing/

Published: .

Search for other references to "kmart" on SPi News


Previous StoryNext Story

SPi News is published by Sector Publishing Intelligence Ltd.
© Sector Publishing Intelligence Ltd 2017. [Admin Only]
 
Sector Publishing Intelligence Ltd.
Ground Floor Offices, Little Keep Gate, Barrack Road, Dorchester, Dorset DT1 1AH
Registered in England and Wales number 0751938.
 
Privacy Policy | Terms and Conditions | Contact Us
 

Advertising on SPi News: Information For Advertisers