Perfect365, Inc. Partners with Celebrity Makeup Artist Gucci Westman for Hellessy Show

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Perfect365, Inc., the company that is leading the digital beauty evolution, with its free digital beauty platforms loved by celebrities and more than 100 million users, has partnered on the Hellessy show at New York Fashion Week with celebrity makeup artist, Gucci Westman. Now millions of Perfect365 users can access the makeup look Gucci Westman designed for the Hellessy show and try it on live in the app. The partnership signifies another step forward in the digital evolution of the beauty industry and the transition of elite makeup artists using Perfect365 PRO, to manage client communication and replace paper face charts.

For years, the process of developing makeup looks for models on paper face charts has been an industry staple of professional and elite Makeup artists. As the beauty industry evolves and the influence of technology becomes more apparent, professional makeup artists are also employing digital beauty as a way to streamline their process. According to a recent study from Poshly, 32% of makeup artists are now using digital makeup apps to communicate their makeup looks to their clients. In addition, elite makeup artists like Kabuki and Gucci Westman are taking iPads armed with Perfect365 PRO to fashion events like NYFW.

Gucci Westman is one of the world’s top celebrity makeup artists with clients that include Drew Barrymore, Julianne Moore, Gwyneth Paltrow, Cameron Diaz, Jennifer Lawrence and Anne Hathaway. Gucci has been a consultant for many years for top makeup brands and has always been sought out for her expertise to develop colors and create looks for each season. She was Artistic Director at Lancome, Global Artistic Director at Revlon and currently is consulting for skincare specialist brand SKII. For NYFW S/S 2018, she designed the makeup look for womenswear brand Hellessy. As part of this partnership, Perfect365 users can try on the look created by Gucci Westman directly within the Explorer section of the app.

“Developing a makeup look digitally was an enlightening process. I was so surprised how similar what I developed digitally to the real-life makeup application. Perfect365 PRO made developing the look much faster because I could make adjustments quickly without reapplying to the model’s face. Once we had a look we could all agree on digitally, I recreated it on the model’s face,” said Gucci Westman.

“We have been thrilled to have artists like Kabuki and now Gucci Westman using Perfect365 PRO to develop looks for their clients. The beauty industry is evolving, and having elite artists like them on the platform is only a further testament to this,” said Cara Harbor, Director of Marketing for Perfect365, Inc.

About Perfect365 PRO

Perfect365 PRO is a platform specifically designed for makeup artists to be able to communicate more efficiently with their clients, develop looks for them prior to real-life application, and manage and organize client profiles. Consumers are able to find makeup artists (including brand specific artists) in their geographical area or communicate with their existing makeup artist. Providing the client with a realistic view of what makeup will look like on their unique face helps the MUA to set realistic expectations for their clients. Perfect365 PRO is designed mainly for brand counter artists and freelance/event artists, but beauty influencers can also use Perfect365 PRO to create amazing looks.

About Perfect365

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hair styles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, Chella and the fast growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com. For more information about makeup artist and indie brand partnership opportunities, please contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots, please visit http://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad) and Android (phone and tablet) devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.

© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either registered trademark or trademark of Perfect365 Technology Company Ltd. in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Business Wire: 22:00 GMT Wednesday 13th September 2017

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