Tastemade Expands into the Home and Travel Categories With Significant Investment in Millennial Lifestyle Programming

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Tastemade, a global entertainment company inspiring the taste of a generation through entertainment, products and experiences, today announced its aggressive expansion into two new lifestyle categories, Home and Travel. The company, whose award-winning food-focused programming has placed it among today’s top mobile video brands, will produce more than 150 hours of original programming for these new channels.

Coinciding with this move, Tastemade has appointed Amanda Dameron, the former editor-in-chief and EVP of content at Dwell Magazine as head of Tastemade Home. Dameron joined Dwell in 2008 to lead digital content and took over as editor-in-chief of the magazine in 2011, where she oversaw content across all platforms, including print, digital, video, and live

conferences -- reaching a targeted audience of millions. Prior to that, she served as the first online editor of Architectural Digest. Additionally, Tastemade has secured an exclusive partnership with Zillow, the flagship brand sponsor of its new Home channel. Other advertising partners include Target with whom Tastemade has created even more compelling home-focused programming.

“Tastemade’s mission is to inspire the taste of a generation,” said Larry Fitzgibbon, co-founder and CEO of Tastemade. “Millennial audiences are passionate about food, travel and home, but legacy brands are not relevant to their modern tastes or behaviors. Our mobile-first programming entertains hundreds of millions of people each month and we’re thrilled to bring our modern approach to the home and travel categories as they hold endemic commercial appeal and massive global potential.”

Tastemade Home

Tastemade Home is a mobile-first, millennial-focused home and design destination for inspiration and visual entertainment. Tastemade Home is revealing how people everywhere use the power of personalization to change their spaces and their lives. From an urban loft to a bungalow off the beaten path, Tastemade Home will provide viewers with the ideas and motivation to make any space their own.

“I’ve enjoyed watching Tastemade’s meteoric success as a leader in the world of food and video programming, and I’m thrilled to apply my passion in design and architecture to spearhead the company’s new Home category,” noted Dameron. “This new role will allow me to use my skills as a storyteller to produce the best content possible for a modern medium under the incredible, expanding Tastemade brand. It's a great pleasure to join a company with such tremendous reach and a proven dedication to creating quality programming for a global audience."

Tastemade’s signature programming for Zillow will feature an initial 3 programs, appearing across all major digital, mobile, and OTT platforms. The line-up includes:

1 Room, Different Ways

In this short-form original series, we’ll show viewers how to transform one empty space, four separate ways. From a plain bedroom that’s expertly decorated in four different design styles, to a living room revamp using four exceptionally lean budgets, each episode will highlight a world of possibilities and inspire viewers to do it themselves at home.

Spotlight

Tastemade Home opens the doors to the most dream-worthy homes around the U.S. Viewers will get an insider’s tour of an exquisitely modern warehouse loft in Downtown LA to a rustic sprawling retreat in the Wyoming wilderness. From the aspirational to the more attainable, Tastemade and Zillow will showcase spaces that inspire and delight.

Big Ideas, Small Spaces

Do you ever feel like you just don't have enough space for all of your big ideas? In this bite-sized original series, Tastemade shares the tips and tricks of the trade to help bring small spaces to life. From hidden cubbies in unsuspected places to magnetic spice racks hidden in the underbelly of the kitchen, we'll showcase fun and easy ways to make the most of any home.

“Zillow is a perfect launch partner for Tastemade Home and together we’re leveraging its innovative brand to provide insightful and inspiring entertainment,” added Melissa Drucker, head of global sales and brand partnerships at Tastemade.

Tastemade Travel

Tastemade Travel focuses on original, mobile-first travel and adventure content designed to inspire the wanderlust experience generation with programming across the wide range of digital platforms where Tastemade is already so popular, like Facebook, Tastemade’s Snapchat Discover channel, Instagram, and more. Using engaging video to surprise and motivate its global audience, Tastemade is transporting viewers from their backyard to the furthest corners of the globe. Experience-driven and curiosity-based, Tastemade Travel is helping viewers discover new and exciting destinations through the lens of the locals who live there.

Tastemade Travel features original episodic programming, awe-inspiring Spotlight videos, and the bucket list countdown Do Before You Die, as well as travel tips and tricks that deliver vibrant and compelling content to take viewers off the beaten path. In Tastemade’s first original Travel series, In the Shadows Of, the company showcases ten of the world’s most famous landmarks and highlights the personal stories that happen in their shadows.

About Tastemade

Tastemade is a global entertainment company inspiring the taste of a generation through entertainment, products and experiences. The company creates award-winning video programming in Food, Home and Travel, which appears on all major digital, mobile, OTT platforms as well as linear TV. Tastemade’s consumer lifestyle brand also encompasses product offerings and experiences via live, interactive events. The company reaches a global audience of over 200 million active monthly viewers, streaming 2 billion views, and has built a creative, passionate, global community. Tastemade has won a host of awards for its innovative video programming, including two James Beard Awards in 2014 and 2017. Based in Santa Monica, CA, Tastemade is funded by Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Goldman Sachs. For more information, visit Tastemade at: www.tastemade.com.

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Business Wire: 14:00 GMT Thursday 12th October 2017

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