Is a standalone beauty concept the right plan for Forever 21?

World News: . []

Following on the success of J.C. Penney's collaboration with Sephora and the successful Bluemercury chain, now owned by Macy's, apparel retailer Forever 21 is piloting a beauty-centered concept called Riley Rose in 13 shopping centers nationwide. How do you rate Riley Rose's chances for success in this competitive field?

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