Are store brands a ‘fundamental defining piece’ of the retail experience?

World News: . []

Boxed, the online wholesaler and retailer, believes that private brands, when done well, are not just an add-on or “me too” value option anymore but can be a “fundamental defining piece” of the entire retail experience. Should retailers aggressively seek to elevate the reputation of their private brands?

Read More: http://www.retailwire.com/discussion/are-store-brands-a-fundamental-defining-piece-of-the-retail-experience/

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