GfK presents fresh thinking on mobile, cross-media research at PDRF 2017

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GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).

As part of seven papers that GfK is leading or co-authoring, it will deliver fresh insights on mobile respondents, cross-media comparisons, strategies for survey research, and other key topics.

GfK experts will co-present with several clients, including senior researchers from Meredith Corporation, NOM, Omnicom Media Group, and Time, Inc. The Forum, whose theme is “New Opportunities: New Approaches,” will take place October 14th to 17th in Madrid.

Sessions featuring GfK speakers or co-authors will be:

  • “National to Local to Hyper-Local – Model-Based Localization”
    • Jim Collins (GfK MRI – SVP, Syndicated Research)
  • “Adaptive Survey Strategies: Optimizing Question/Answer Search”
    • Jim Collins
  • “Mobile Respondents and Survey Results”
    • Irena Petric (Managing Director, NOM)
    • Alke Bassler (GfK Netherlands – Senior Consultant, Media Measurement)
    • Mickey Galin (GfK – Global Business Development Director, Media Measurement)
    • Bart Lichthart (GfK Netherlands – Senior Media Researcher, Media Measurement)
  • “The Quality of Survey-Based Reading”
    • Alke Bassler & Irena Petric
  • “Fake News, Real Consequences”
    • Britta Cleveland (Meredith Corp. – SVP, Research Solutions)
    • Dan Fichter (Moat – CTO & VP, Engineering)
    • Kathy Grey (Omnicom Media Group – Managing Director, Strategic Research Solutions)
    • Pamela Marsh (Omnicom Media Group – Managing Director, Primary Research & Insights)
    • Mickey Galin
  • “New Research Demonstrates the Value of Various Print Subscription Sources”
    • Lori Jacobs (Time, Inc. – Director, Business Research & Insights)
    • Risa Becker (GfK MRI – SVP, Syndicated Research)
    • Mickey Galin
  • “Magazine Media Sells: Validating Secondary Audience for Cross-Media Comparisons”
    • Britta Cleveland
    • Caryn Klein (Time, Inc. – VP, Research & Insights)
    • Leslie Wood (Nielsen Catalina Solutions – Chief Research Officer)
    • Risa Becker
    • Mickey Galin

The Publishing and Data Research Forum provides a global forum for advertisers, agencies, publishers, industry bodies and research and software providers, to share their expertise and experiences, to develop credible business models, backed by robust research.

Learn more about the PDRF event at this link.

More news and information about GfK

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Business Wire: 17:20 GMT Thursday 12th October 2017

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