IRI’s Bhanu Bhardwaj to Speak on Attribution at RampUp on the Road Summit: New York

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Bhanu Bhardwaj, Senior Vice President and Principal, Media Center of Excellence, IRI®



On November 15, 2017, IRI’s Bhanu Bhardwaj will speak at LiveRamp’s RampUp on the Road Summit: New York. During her session, “From Attribution to Action,” Bhardwaj will discuss lessons learned from attribution and the importance of taking action after analyzing results. She will also share a client case study about the journey toward digital optimization and the critical factors that enabled the brand’s success.



As the media and digital advertising landscape has grown and become more complex, advertisers’ need for digital spend optimization has become more critical. However, the road to success is complex and must be traveled with a clear agenda and a test-and-learn approach.


Wednesday, November 15, 2017
3:50 – 4:10 p.m. EST


Grand Hyatt Hotel
109 E 42nd St.
New York, NY 10017

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit

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Business Wire: 15:00 GMT Tuesday 14th November 2017

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