USDA awards Organic Trade Association nearly $850,000 for 2018 market promotion

World News: . []

Washington, D.C., Nov. 14, 2017 (GLOBE NEWSWIRE) -- First-time exposure on a new continent, sponsored activities in five new countries, and the creation of a host of new organic exporters – these are some of the benchmarks achieved by the Organic Trade Association’s robust export promotion efforts in 2017. That string of success promises to continue in 2018 with the award of $847,000 to the association by the .

“Our export promotion programs work. In all of the countries where we do activity, U.S. organic exports to those regions have grown,” said Monique Marez, Director of International Trade for the Organic Trade Association. “The organic industry can’t happen without trade, and we are looking forward to continuing our efforts in 2018 to help expand the organic market.”

“We thank the USDA for appreciating the importance of our export promotion activities and supporting our work,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “There are huge opportunities – and challenges – for the U.S. organic sector throughout the world, and we’re helping the industry to take advantage of those opportunities in untapped markets and to meet the challenges created by the growing global appetite for organic.”

The Organic Trade Association has been an official cooperator in USDA’s Market Access Program for more than 15 years now – investing in the promotion of American organic agricultural products in global markets and connecting buyers and sellers to create new organic customers around the world.

In 2017, the trade group’s export promotion activities have expanded to four continents: South and North America, Europe and Asia, and to five first-time markets: Mexico, Singapore, Malaysia, Finland and Hong Kong. The association has partnered with major retailers in Korea, Japan, Canada, and the United Arab Emirates to promote U.S.-grown and produced organic products already in those countries. At the Anuga trade show in Cologne, Germany, the largest food and beverage trade show in the world, the Organic Trade Association hosted an Organic Pavillion showcasing organic products from eight American organic companies – all first-time exhibitors at the gigantic show. The participating companies estimated that they generated over $7 million in new sales at the show.

“The [Anuga] show was great -- absolutely massive! We came back home with a lot of business leads, and we’ve seen the highest quality and response rates from the leads we collected,” said Lia Duffy, Director of Marketing and International Sales for organic mint maker VerMints. “The Organic Trade Association has been a huge help for our export business. Many times it’s necessary to attend shows for several years to eventually be recognized by an appropriate, country-specific partner and OTA has helped by reducing these barriers and giving us the opportunity to network under the OTA umbrella.”

Another full schedule of organic activities around the world is planned for 2018:

The membership of the Organic Trade Associations provides the bulk of U.S. organic exports. The market promotion activities administered by the association are open to the entire organic industry, not just association members. For more information or to sign-up for activities, visit . 

Attachments:

A photo accompanying this announcement is available at

Maggie McNeil
Organic Trade Association
(202) 403-8514
mmcneil@ota.com

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Globe Newswire: 19:11 GMT Tuesday 14th November 2017

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