Rihanna or Serena? The Endorsement Puzzle for Women's Sportswear

World News: . []

To market women’s sportswear, industry executives have long grappled with a perennial debate: Are celebrities or sports stars more effective endorsers?

Read More: https://www.wsj.com/articles/rihanna-or-serena-the-endorsement-puzzle-for-womens-sportswear-1515792943?mod=pls_whats_news_us_business_f

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