The Pickle Juice Company Joins Forces with National Multiple Sclerosis (MS) Society for the 2018 Bike MS Series

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MESQUITE, Texas, Feb. 13, 2018 (GLOBE NEWSWIRE) -- , creator of the only sports beverage on the market proven to relieve muscle cramps, announces its partnership with the for the organization’s 2018 event series. Bike MS is the largest fundraising bike series in the world and supports research and services for those living with multiple sclerosis. As a partner, The Pickle Juice Company will serve up its functional, all-natural Pickle Juice sports beverage at all 80 scheduled Bike MS events this year, taking place in cities across the nation.

“Having always been popular in the cycling community, Pickle Juice is a natural partner with Bike MS, and we hope to make a difference by joining the event series this year,” said Filip Keuppens, vice president of global sales & marketing for The Pickle Juice Company. “Cyclists can prevent muscle cramps and stay hydrated with Pickle Juice, as they ride to end MS. It’s a nationwide movement that we are proud to be a part of.”

The Pickle Juice Company kicks off its partnership with Bike MS at the organization’s first 2018 event on March 3 in Miami, Florida. Throughout the event series, Pickle Juice will primarily be served through the company’s 20-liter boxed packaging, which the company unveiled in 2017 to cater to large scale events. Bike MS riders can simply grab a cup, push down on the box tap and enjoy a quick refresher at any of the course’s multiple rest stops. Hailed by cyclists and active individuals for its natural and effective formula, Pickle Juice is scientifically proven to relieve muscle cramps in as fast as 60 seconds and contains up to 14x the electrolytes found in the average sports drink.

“The Pickle Juice Company is a great example of a business giving back to the community,” said Stacy Mulder, vice president of Bike MS.  “They started supporting us on the local level a few years ago and have now expanded their support, becoming a national sponsor. The riders love the Pickle Juice they provide, and we appreciate the support.”

As a testament to the company’s dedication to manufacturing a high-quality and all-natural sports beverage, The Pickle Juice Company’s entire product line recently received USDA Organic Certification and OU Kosher Certification. For more information, please visit .

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Globe Newswire: 19:28 GMT Tuesday 13th February 2018

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