Survey says ‘retail is retail’ no matter where the sale is made

World News: . []

Online, mobile, in-store — it’s all the same as far as consumers are concerned, according to retailers survey by the National Retail Federation (NRF) and Forrester. Does the reality at retail demonstrate that companies understand that channels do not matter to consumers?

Read More: http://www.retailwire.com/discussion/survey-says-retail-is-retail-no-matter-where-the-sale-is-made/

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