Kepler Group Joins the LinkedIn Marketing Partner Program, Launches Optimization Algorithm on LinkedIn’s API

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NEW YORK, April 16, 2018 (GLOBE NEWSWIRE) -- Kepler Group has joined the LinkedIn Marketing Partner Program, and announced it has integrated its proprietary Kepler Intelligence Platform™ KIP) with LinkedIn’s Marketing APIs.

KIP is an automated marketing hub that helps Kepler and its clients achieve seamless and coordinated targeting, optimization and cross-channel coordination across the entire digital marketing ecosystem. While other firms' data platforms are typically limited to a single channel like programmatic media, KIP’s open architecture enables Kepler to integrate all major third-party platforms across digital media, email, call center, sales team CRM, and e-commerce.

“Marketing is about precisely reaching the right consumers with personally relevant messages,” said Remy Stiles, Kepler’s VP of Client Solutions. “We’re thrilled to be part of LinkedIn’s Marketing Partner Program. And, integrating KIP with the world’s largest professional network is a wonderful upgrade for clients looking to reach B2B prospects, active job seekers, and other important target groups.” Deploying a custom algorithm via LinkedIn’s Marketing APIs significantly advances Kepler’s ability to optimize LinkedIn advertising campaigns for clients. With the integration, Kepler’s platform enables automated performance-based budget allocation across LinkedIn tactics, dynamic daily spend management, and rules-based creative activation.

In addition to LinkedIn Marketing Solutions, Kepler’s platform is integrated with Facebook, Marin, DS3, DoubleClick Bid Manager, Zemanta, and MediaMath's TerminalOne. It is in place and active on all Kepler media clients.

Kepler, founded in 2012, provides advanced digital and database services to Fortune 500 clients in the financial services, retail, healthcare and other industries. Its core services revolve around helping clients use data to power more dynamic and personalized marketing -- including programmatic media services, CRM strategy, and management and marketing systems integration. Utilizing its proprietary Kepler Intelligence Platform™, Kepler actively manages client programs in over two dozen countries worldwide. The company is headquartered in New York City and also has offices in San Francisco, Chicago and Philadelphia.

Kepler is a member of , a strategic operating unit of . Fellow member companies include: , ,     and 

More information can be found at .

Contact: Carolyn Powell 917.982.3187

 

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Globe Newswire: 14:55 GMT Monday 16th April 2018

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