Marketing Evolution Named a Leader by Independent Research Firm: Marketing Measurement and Optimization Solutions, Q2 2018

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Marketing Evolution, leading provider of person-level marketing optimization and analytics software, announced it has been named a Leader by Forrester Research, Inc. in the independent analyst firm’s “The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2 2018” report. Marketing Evolution was among the select group of companies invited to participate in the report, that thoroughly evaluated each firm on 34 detailed criteria.

Forrester noted in the report that Marketing Evolution was also “a leader in ‘The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q4 2016’,” report and “continues to excel with its person-level data architecture and insights approach that breaks from common measurement methodologies used by fellow Forrester Wave participants.”

“I believe this report demonstrates the market’s growing demand for next-gen, person-level insights to effectively reach customers and drive higher performance, and it’s our mission to continue delivering on this promise,” said Rex Briggs, founder and CEO of Marketing Evolution. “To meet the highest standards and lead the market, Marketing Evolution is in a state of growth, substantiated by our recent funding round and the appointment of key SaaS industry executives to our leadership team, providing the foundation needed for exponential growth and continued innovation.”

Over the last 12 months, Marketing Evolution expanded its global footprint, opening a European headquarters to continue growing international customer engagement for major brands in the United Kingdom, France, China, Japan, and Brazil.

“Marketing Evolution is a great fit for firms looking to build a people-based marketing strategy and willing to embrace new measurement techniques,” per the report. In addition to receiving consistently high customer scores on services, technology and insights, one customer reference noted that the company, “allows us to do things no other vendor in the space can do.”

A complimentary copy of the report is available for download from the Marketing Evolution website.

About Marketing Evolution
Marketing Evolution delivers better business results with an independent SaaS Platform for measurement and optimization of the entire marketing mix. Gartner CEB describes Marketing Evolution as ‘best practice’ in their case study of Regions Bank’s use of the ROI Brain Software. Marketing Evolution won the ‘Big Data Gold Medal’ from the Advertising Research Foundation, they are the ‘partner of record’ for the Mobile Marketing Association global ROI research, and in Europe, Marketing Evolution won the I-COM Attribution category this year. To learn more, visit www.marketingevolution.com.

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Business Wire: 19:00 GMT Monday 16th April 2018

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