US Yogurt Market and Yogurt Innovation Report 2018: Danone, Chobani, and General Mills Control 75% of the Market - ResearchAndMarkets.com

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The "The Yogurt Market and Yogurt Innovation, 3rd Edition" report has been added to ResearchAndMarkets.com's offering.

The Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks.

The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc.) or yogurt sold in other venues such as foodservice channels, are not part of the formal scope of the market or included in sales quantification.

Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY

  • Scope
  • Methodology
  • Definition of Yogurt
  • Retail Sales of Yogurt at $8.8 Billion in 2017
  • Innovation: The Big Picture
  • Market to Reach $9.8 Billion by 2022
  • Industry Characteristics: Danone, Chobani, and General Mills Control 75% of the Market
  • Channel Shares

CONSUMER TRENDS

  • Yogurt Eaten by 55% of Adults
  • Consumers Increasingly Prefer Regular Yogurt
  • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month

CHAPTER 2: INTRODUCTION

  • Scope
  • Methodology
  • Definition of Yogurt
  • Spoonable Yogurt
  • Drinkable Yogurt
  • Regulatory Factors

CHAPTER 3: THE MARKET

  • Key Economic Indicators
  • Historical and Projected Dollar Shipments
  • Retail Sales of Yogurt at $8.8 Billion in 2017 - Market to Reach $9.8 Billion by 2022
  • Price Trends
  • Volume Sales
  • Market Segmentation by Category Sales

FACTORS TO MARKET GROWTH

  • Innovation: The Big Picture
  • Dairy Alt as the New Greek
  • New International Styles - Indulgence & Convenience Never Go Out of Style

THE MACRO AND MARKET-SPECIFIC ECONOMIC PICTURE

  • Sluggish Economy Impacts Consumer Spending
  • Unemployment Rate Declines to Below Pre-Recession Levels
  • Median Household Incomes at All-Time High in 2016
  • Sluggish Growth of Household Formations
  • Market-Specific Factors to Growth - Key Opportunities for Future Growth

CHAPTER 4: MARKETER COMPETITION

  • Industry Characteristics
  • Danone, Chobani, and General Mills Control 75% of the Market
  • Leading Brand Lines
  • M&A Activity
  • Lactalis Weighs in to U.S. Yogurt Category Through Acquisition of Stonyfield, Siggi's
  • New Product Trends - Next-Gen Product Innovation
  • Organic Trends
  • Grass-Fed the Next Step for Organic
  • Kid-Friendly, Portable Probiotics
  • Yogurt's Free-From Culture
  • Social Marketing Trends
  • Opportunities for Marketing Innovation

CHAPTER 5: RETAIL COMPETITION

  • Channel Shares
  • Role of Online and e-Grocers: Amazon Effect - Opportunities in Private Label

CHAPTER 6: CONSUMER TRENDS

  • Yogurt Eaten by 55% of Adults
  • Usage by Product Form
  • Usage by Product Type
  • Usage by Product Style
  • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month

BRAND USAGE TRENDS

  • Dannon Maintains, Chobani Gains, Yoplait Declines

APPENDIX

  • Trade Publications and Associations

Companies Mentioned

  • Amazon
  • Chobani
  • Danone
  • General Mills
  • Lactails
  • Stonyfield

For more information about this report visit https://www.researchandmarkets.com/research/2rgfnr/yogurt_market_and?w=4

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Business Wire: 15:13 GMT Wednesday 13th June 2018

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