EasyPark Scores Fourth Industry Marketing Award

World News: . []

VANCOUVER, B.C., June 13, 2018 (GLOBE NEWSWIRE) -- Asking the question, “What if parking was more like a retail offering?” has landed its fourth straight industry award for marketing. The International Parking Institute (IPI) presented the agency with its Marketing and Communications Award for Showcasing Brand Awareness this month at its annual conference in Orlando, Florida.

“At the start of 2017, we asked ourselves what parking would look like if it were a storefront,” says Nigel Bullers, CEO of which beat out eleven other agencies for the award. “Living up to our mission to ‘make parking easy’ means enhancing the customers’ experiences and being a valued member of our communities.”

Brainstorming on the “retail” theme, the team looked at best practices at companies as diverse as Yellow Tail wines and Pottery Barn, going beyond satisfying basic consumer expectations and injecting elements attractive to the public.

It works for retail stores: could it work for parking lots?

The answer is “yes!” The reinvented approach produced a 20 percent increase in revenues – as well as the fourth straight IPI award.

The final key in award-winning marketing is Brand Awareness. Those black-orange- and-white vehicles – with the NASCAR-inspired design -- are a familiar sight around Metro Vancouver, reminding motorists that the need for a motor vehicle is still a reality around the region, and that is there, to

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Globe Newswire: 17:00 GMT Wednesday 13th June 2018

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