ForeSee Names AARP Winner of Its 2018 Customer Experience Excellence Award

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ForeSee ( today announced AARP as the recipient of its 2018 Excellence in Customer Experience Award. The recognition was given at ForeSee’s annual CX Forum in Washington, DC, where customer experience experts and champions from public sector organizations and federal agencies gathered to learn and share best practices for harnessing multichannel Voice of Customer (VOC) analytics.

With 38 million members, AARP is the largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. The Excellence in Customer Experience Award acknowledges the association’s commitment to measuring, analyzing, and improving member experiences through continuous customer feedback.

“We lean on insights from our membership to make each touchpoint better — from digital to call center — in order to increase the value of belonging to our community,” said Nataki Edwards, senior vice president of digital marketing, AARP. “Customer experience is an essential metric and compass that AARP depends on to be as responsive as possible to our members and, hopefully, all of the fifty-plus.”

“We are pleased to recognize AARP's exceptional commitment to customer experience. Their benchmark-leading scores demonstrate why their personalized approach to service has always been a hallmark,” said Dave Lewan, Vice President, ForeSee. “ForeSee’s scientifically proven solution gives organizations like AARP the benchmarks and insights it needs to deepen and successfully expand relationships across channels.”

For more than 10 years, ForeSee has recognized government agencies, non-profits, and other public sector organizations for excellence in customer experience and satisfaction. Previous awards have gone to the Social Security Administration, Department of Veterans Affairs, and Department of Defense. To learn more about how the customer experience impacts public sector organizations, please visit

About ForeSee

Founded in 2001, ForeSee is the pioneer of voice of customer (VOC) solutions that measure and improve the customer experience. ForeSee CX Suite is powered by the only proven causal model that accurately connects CX improvements to business outcomes, empowering business leaders by providing strategic and tactical CX decisioning. Thousands of leading organizations in retail, financial services, energy and utilities, and the public sector rely on ForeSee to give certainty to their CX initiatives. Visit to learn more or schedule a demo.

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Business Wire: 17:31 GMT Wednesday 13th June 2018

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