WHITE Show, PROJECT Unite for Global Fashion Partnership

World News: . []

NEW YORK, June 13, 2018 (GLOBE NEWSWIRE) -- Marquee American menswear fashion trade event, PROJECT New York has partnered with WHITE Show on an exclusive collaboration designed to unify the European and American marketplaces over the SS’19 season.

The partnership aims to strengthen the presence of global menswear marketplaces by creating a cross section of US and European brands, designers and retailers to offer a fresh, international perspective of designers at each trade show.

“The collaboration with UBM amplifies the resonance of WHITE tradeshow on the American market, which represents an excellent opportunity for our companies. WHITE has always been very attentive to international markets, where its been present for many years and continues to invest and promote its DNA and its brands exponentially,” affirms Massimiliano Bizzi, White President and Founder.

PROJECT, the signature menswear show will lead the charge by introducing visionary New York based menswear label Abasi Rosborough to the European market in June 2018. A dedicated installation will serve as a preview of the brand’s SS’19 collection at WHITE Man.

“This will be our first time visiting Milano personally, and also the first time to bring Abasi Rosborough there. We are excited and thankful to White and UBM Fashion for the support, and recognizing our work. We are looking forward to seeing stores we currently work with in Italy, PNP Firenze and Dantone Milano, as well as meeting new clients. Also, we are quite excited about the food and coffee in Milan,” shares designers Greg Rosborough and Abdul Abasi.

“I am excited to join forces with WHITE. The synergies between our shows will allow a seamless experience for both US and Italian brands to expand their reach to more diverse retailers and media. I look forward to a compelling relationship between our shows.” Tommy Fazio, Men’s Fashion Director, UBM Fashion.

PROJECT will celebrate the launch with a kick-off event during July’s Market Week.

Over the next two seasons, UBM Fashion and WHITE Show will work together to design retailer matchmaking platforms and develop a curation of visionary brands to host at upcoming shows.

Show Dates for SS’19 are as follows:

WHITE MAN | June 16 – 18 | MilanPROJECT | July 22 – 24 | New York

Press Contact: PR Consulting | Jesse Smiley |

More news and information about UBM Investment, Inc.

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Globe Newswire: 17:38 GMT Wednesday 13th June 2018

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