World News: 16:00 GMT Wednesday 11th July 2018. [The Marketing Minute via SPi World News]
Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s marketing departments as media companies, that is to say, as a revenue source. On the […]
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