World News: 16:00 GMT Wednesday 11th July 2018. [The Marketing Minute via SPi World News]
Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s marketing departments as media companies, that is to say, as a revenue source. On the […]
The post Could marketing be a revenue source? appeared first on McLellan Marketing Group.
Read More: http://feedproxy.google.com/~r/TheMarketingMinute/~3/9oS7sWHXYrA/revenue.html
SPi News is published by Sector Publishing Intelligence Ltd.
© Sector Publishing Intelligence Ltd 2019. [Admin Only]
Sector Publishing Intelligence Ltd.
Agriculture House, Acland Road, DORCHESTER, Dorset DT1 1EF United Kingdom
Registered in England and Wales number 0751938.