Augmented Reality (AR) in the Retail Market: Global Analysis & Forecasts (2018-2023) - CAGR to Grow at 47.1%, Driven by Increasing Smartphone Penetration and Online Shopping

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Dublin, July 12, 2018 (GLOBE NEWSWIRE) -- The report has been added to offering.

Major players in the augmented reality in retail market are Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and ViewAR (Austria).

The other players profiled in the report include Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK). The start-up ecosystem includes Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US).

1 Introduction1.1 Objectives of the Study1.2 Definition1.3 Study Scope1.3.1 Markets Covered1.3.2 Years Considered for the Study1.4 Currency1.5 Limitations1.6 Stakeholders2 Research Methodology2.1 Research Data2.1.1 Secondary Data2.1.1.1 Secondary Sources2.1.2 Primary Data2.1.2.1 Primary Interviews With Experts2.1.2.2 Breakdown of Primaries2.1.2.3 Key Data From Primary Sources2.1.3 Secondary and Primary Research2.1.3.1 Key Industry Insights2.2 Market Size Estimation2.2.1 Bottom-Up Approach2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side)2.2.2 Top-Down Approach2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)2.3 Market Breakdown & Data Triangulation2.4 Research Assumptions3 Executive Summary 4 Premium Insights4.1 AR in Retail Market, 2018-2023 (USD Billion)4.2 AR in Retail Market in APAC4.3 AR in Retail Market: Developed vs Developing Markets, 2018 and 2023 (USD Million)4.4 APAC Expected to Grow at Highest CAGR Between 2018 and 2023 in AR in Retail Market4.5 AR in Retail Market, By Application (USD Million)4.6 AR in Retail Market, By Device Type5 Market Overview5.1 Introduction5.2 History and Evolution of AR Technology5.3 Market Dynamics: AR in Retail Market5.3.1 Drivers5.3.1.1 Increasing Online Shopping Interests Retailers in AR5.3.1.2 Increasing Smartphone Penetration Drives Growth of AR Apps5.3.1.3 Growing Adoption of Connected Devices Drives Growth of AR in Retail5.3.2 Restraints5.3.2.1 Lack of Compatibility and Interoperability5.3.2.2 Privacy and Security Concerns5.3.3 Opportunities5.3.3.1 Rising Investments in Retail Sector5.3.3.2 Establishing Direct Connect With End Users5.3.4 Challenges5.3.4.1 Reluctance Among Retailers5.3.4.2 Lack of Skills and Expertise5.4 Value Chain Analysis6 Augmented Reality in Retail Market, By Technology6.1 Introduction6.2 Augmented Reality Technology6.2.1 Marker-Based Augmented Reality6.2.1.1 Passive Marker6.2.1.2 Active Marker6.2.1.3 Marker-Based AR Use Cases6.2.2 Markerless Augmented Reality6.2.2.1 Model-Based Tracking6.2.2.2 Image-Based Processing6.2.2.3 Markerless AR Use Cases7 Augmented Reality in Retail Market, By Offering7.1 Introduction7.1.1 Hardware7.1.1.1 Displays and Projectors7.1.1.2 Sensors7.1.1.2.1 Accelerometers7.1.1.2.2 Gyroscopes7.1.1.2.3 Magnetometers7.1.1.2.4 Proximity Sensors7.1.1.3 Semiconductor Components7.1.1.3.1 Controllers and Processors7.1.1.3.2 Integrated Circuits7.1.1.4 Cameras7.1.1.5 Others7.2 Software & Services7.2.1 Introduction7.2.2 Software Development Kits and Apps7.2.3 Services7.2.4 AR Software Functions7.2.4.1 AR Remote Collaboration7.2.4.2 Workflow Optimization7.2.4.3 Documentation7.2.4.4 Visualization7.2.4.5 3d Modeling7.2.4.6 Navigation8 Augmented Reality in Retail Market, By Device Type 8.1 Introduction8.2 Augmented Reality Devices8.2.1 Head-Mounted Displays8.2.1.1 AR Smart Glasses8.2.2 Smart AR Mirrors8.2.3 Handheld Devices9 Augmented Reality in Retail Market, By Application9.1 Introduction9.2 Try-On Solutions9.3 Planning & Designing9.4 Advertising & Marketing9.5 Information Systems10 Augmented Reality in Retail Market, By Retail Type10.1 Introduction10.2 Furniture & Lighting10.2.1 Use Cases in Furniture & Lighting10.2.1.1 IKEA Develops AR App to Make Furnishing Easier10.2.1.2 Wayfair Uses AR to Gain Business Benefits10.3 Beauty & Cosmetics10.3.1 Use Cases in Beauty & Cosmetics10.3.1.1 L'oreal Buys Modiface to Strengthen Their Digital Strategy10.3.1.2 Sephora Uses AR in Its Virtual Try-On Makeup Solution10.4 Apparel Fitting10.4.1 Use Cases in Apparel Fitting10.4.1.1 Zara Enhances Shopping Experience Using Ar10.4.1.2 Uniqlo Uses Smart AR Mirror10.5 Jewelry10.5.1 Use Cases in Jewelry10.5.1.1 Swarovski Partnered With Perfect Corp. to Introduce AR Filters10.5.1.2 De Beers Used AR to Market Its Forevermark Diamond Brand10.6 Grocery Shopping10.6.1 Use Cases in Grocery Shopping10.6.1.1 Coop Italia Unveiled Supermarket of the Future10.6.1.2 China's Largest Online Grocery Store Yihaodian Uses Ar10.7 Footwear10.7.1 Use Cases in Footwear10.7.1.1 Converse Made Shopping Simple With Its App10.7.1.2 Nike Used AR to Sell Its Products10.8 Others10.8.1 Use Cases in Other Retail Types10.8.1.1 Ray-Ban Used Smart AR Mirror to Virtually Try Glasses10.8.1.2 Dulux Helps Previsualize Walls With Ar10.8.1.3 Bmw Creates Visualizer App to Showcase Cars11 Augmented Reality in Retail Market, Geographical Analysis11.1 Introduction11.2 North America11.2.1 US11.2.2 Canada & Mexico11.3 Europe11.3.1 Germany11.3.2 France11.3.3 UK11.3.4 Rest of Europe11.4 APAC11.4.1 China11.4.2 Japan11.4.3 South Korea11.4.4 Rest of APAC11.5 RoW11.5.1 Middle East & Africa11.5.2 South America12 Competitive Landscape12.1 Introduction12.2 Ranking for AR in Retail Market Players12.2.1 Product Launches & Developments12.2.2 Partnerships12.2.3 Agreements, Collaborations, & Capital Funding12.2.4 Acquisitions & Expansions13 Company Profiles13.1 Introduction13.2 Key Players13.2.1 PTC13.2.2 Google13.2.3 Microsoft13.2.4 Apple13.2.5 Wikitude13.2.6 Blippar13.2.7 Zugara13.2.8 Marxent Labs13.2.9 Augment13.2.10 Viewar13.3 Other Important Players13.3.1 Holition13.3.2 Gravity Jack13.3.3 IKEA13.3.4 Sephora13.3.5 Amazon13.3.6 Imaginate Technologies13.3.7 Kudan13.3.8 Total Immersion13.3.9 Inde13.4 Start-Up Ecosystem13.4.1 ADS Reality13.4.2 Xzimg13.4.3 Visionstar Information Technology (Shanghai) (Easyar)13.4.4 Zappar13.4.5 Obsess

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