Advertising: When Is a Burrito More Than Just a Burrito? When It’s a Lifestyle.

World News: . []

Chipotle is marketing itself as a “purpose-driven lifestyle brand” at a time when brands are trying to enter their customers’ daily lives.

Read More: https://www.nytimes.com/2018/07/29/business/media/lifestyle-brands-marketing.html?partner=rss&emc=rss

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