Brands should follow Tesco’s lead and focus on growth in demand for single portion meals, says Bridgethorne

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Brands should follow Tesco’s lead and focus on growth in demand for singleportion meals, says Bridgethorne Tesco’s decision to significantly expand its range of single-portion foodsto meet the needs of the growing number of Britons who live or eat alone maydemonstrate the start of an industry shift away from the relentless focus onfamilies. Category and […]

Read More: http://www.internationalsupermarketnews.com/brands-should-follow-tescos-lead-and-focus-on-growth-in-demand-for-single-portion-meals-says-bridgethorne/

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