World News: 13:00 GMT Friday 10th August 2018. [Sysco Corporation via Globe Newswire via SPi World News]
HOUSTON, Aug. 10, 2018 (GLOBE NEWSWIRE) -- Sysco Corporation (NYSE:SYY) today announced the launch of its new brand tagline, “At the Heart of Food and Service.” The new tagline reinforces Sysco’s position within the foodservice industry.
Sysco developed “At the Heart of Food and Service” using comprehensive customer facing research, which described the sentiment customers attach to the company’s brand. The research showed customers believe Sysco exhibits its core values while doing business, and the company provides service with passion and integrity.
“Using deep customer insights, we ensure Sysco’s offerings resonate with our customers, communities and associates, and this is reflected in our new brand identity,” said Tom Bené, Sysco’s president and chief executive officer. “‘At the Heart of Food and Service’ demonstrates our unique position, not only as the industry leader, but also in how we go to market, with passion and innovation. In addition, ‘At the Heart of Food and Service’ reinforces our intense commitment to enrich our customers’ experience of doing business with Sysco.”
“Sysco strives every day to be our customers’ most valued and trusted business partner,” said Bill Goetz, Sysco’s senior vice president, sales and marketing. “We deliver fresh foods, ideas and solutions, and support our local communities, with heart. Our brand identity embodies our focus to provide customers with what they need to be successful.”
Sysco began the rollout of the tagline earlier this year, with the rebranding of its fleet graphics. Sysco trucks across the United States and Canada now highlight “At the Heart of Food and Service” and depict various Company product offerings, from farm to table.
For more information, visit or connect with Sysco on Facebook at or Twitter at . For important news and information regarding Sysco, visit the Investor Relations section of the company's Internet home page at , which Sysco plans to use as a primary channel for publishing key information to its investors, some of which may contain material and previously non-public information. Investors should also follow us at and download the Sysco IR App, available on the and the . In addition, investors should continue to review our news releases and filings with the Securities and Exchange Commission. It is possible that the information we disclose through any of these channels of distribution could be deemed to be material information.
Camilla Zuckero Media Contact T 281-899-1839
A photo accompanying this announcement is available at
Globe Newswire: 13:00 GMT Friday 10th August 2018
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