World News: 06:58 GMT Friday 14th September 2018. [TV App Agency via Businesswire via SPi World News]
After the success of version 2.0 of the TV App Aggregator by TV App Agency, a leader in OTT solutions and with many live customers including Blockbuster, BoxPlus, Z5 Weyyak, Olympusat Vemox, we are delighted to announce version 3.0.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180913005560/en/
TVA A/B testing, so that you can improve you conversion (Photo: Business Wire)
Having reviewed the market for eighteen months or so, we saw that the direction of market was increasingly heading towards advertising for monetisation of OTT based apps. By leveraging our previous e-commerce skills, we created a roadmap to support broadcasters, content owners, telco’s and operators to launch services that support AVOD, SVOD and TVOD in one single app to maximise revenue.
“Now our customers can use a single interface to decide their content strategy and monetisation based on real time data and A/B testing in real time to launch their campaigns”, Bruno Pereira co-founder of TV App Agency.
To help them achieve this, we have created features in our product that enable campaign management from a single interface, including:
Come visit us at the Verizon stand during IBC and ask for a demo of our end to end platform.
About TV App Agency
TV App Agency are leaders in Smart TV and connected TV app development helping brands launch their OTT services worldwide across Smart TVs, set-top boxes, media streaming players, gaming consoles, mobiles and tablets. Stand H5.B64 @IBC
Business Wire: 06:58 GMT Friday 14th September 2018
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