World News: 09:30 GMT Friday 14th September 2018. [Research and Markets via Globe Newswire via SPi World News]
Dublin, Sept. 14, 2018 (GLOBE NEWSWIRE) -- The report has been added to offering.
Continued growth predicted for online retail sales in Eastern EuropeEastern Europe B2C E-Commerce Market 2018, indicates that online retail penetration figures, which currently are below the average of other European nations, have a huge growth potential as Internet connectivity and online shopper numbers increase. M-Commerce and social media purchases spur online sales growth
The current online share of total retail sales in Eastern Europe is less than 5%. However, market trends such as M-Commerce, and purchasing through social media are expected to rapidly raise online sales figures. The report points to Turkey as an example of these trends in the region as over half of online shoppers there make purchases through smartphones, and a similar share buy items or services through the likes of Instagram and Facebook.
Eastern Europe has one of the smallest online retail markets among the global regions in 2017, but is projected to see growth through 2018 and beyond. Currently accounting for less than 5% of the region's overall retail sales, B2C E-Commerce revenues in Eastern Europe are spurred by market trends such as M-Commerce, social and cross-border online shopping, as the report shows. Of the three top economies of the region, only Poland managed to reach past the 5% threshold in terms of E-Commerce's share of retail sales in 2017. Still, even in this nation the Internet and online shopper penetration rates are below the EU averages, indicating further untapped potential. In Russia, B2C E-Commerce sales are the largest of all Eastern European nations in 2018, but an increasing share of these is going to foreign online merchants, most of all Chinese, according to data cited in the report. In the Czech Republic, Poland and Ukraine the awareness of China-based AliExpress is also growing, although unlike in Russia, local E-Commerce competitors in these three countries continue to top AliExpress in website popularity. Market evidence from Turkey highlights two other major trends in Eastern Europe's B2C E-Commerce. These include mobile and social commerce. More than 50% of online shoppers in this country make purchases through smartphones and close to that number also place orders through social media platforms such as Facebook and Instagram.
For more information about this report visit
Did you know that we also offer Custom Research? Visit our page to learn more and schedule a meeting with our Custom Research Manager.
Laura Wood, Senior Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: E-Business
Globe Newswire: 09:30 GMT Friday 14th September 2018
SPi News is published by Sector Publishing Intelligence Ltd.
© Sector Publishing Intelligence Ltd 2018. [Admin Only]
Sector Publishing Intelligence Ltd.
Ground Floor Offices, Little Keep Gate, Barrack Road, Dorchester, Dorset DT1 1AH
Registered in England and Wales number 0751938.