World News: 09:40 GMT Friday 14th September 2018. [Research and Markets via Globe Newswire via SPi World News]
Dublin, Sept. 14, 2018 (GLOBE NEWSWIRE) -- The report has been added to offering.
The worldwide Brand Protection Packaging market, categorized by solutions, by industries, and by regions, to reach $4.22 billion in revenues in 2023.
Companies suffer heavy losses due to severe counterfeiting, product tampering, product thefts, parallel trading, diversions, and grey market activity. Since the last decade, brand owners have significantly upped the ante in their investments towards brand protection solutions. Manufacturers have begun to adopt and deploy new technologies and solutions to protect their brands. Companies in this space offer solutions from tamper evident packaging, authentication, and anti-theft techniques, to track and trace solutions through RFID, coding, and taggants. A key driver in this space is the reduction in the cost of printed electronics, paving way for accelerated adoption in this market.The competitive landscape in the Brand Protection Packaging space is substantial. The landscape might also evolve to accommodate new vendors with high tech and IT solutions in this space. Innovators could envision beyond offering anti-counterfeiting, security, and brand protection packaging and provide added consumer intelligence modules and create more user engagement driven opportunities for brand owners. Solution providers could also look for opportunities across cross-platform marketing and consumer data analytics rising from user engagement with the packaging solutions. The Brand Protection Packaging market opportunity is also available for traditional and incumbent packaging market players, where they can benefit from newer and alternate revenue streams from delivering security-driven services and solutions.
2.2 Track and Trace
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Related Topics: Packaging
Globe Newswire: 09:40 GMT Friday 14th September 2018
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