World News: 11:00 GMT Friday 14th September 2018. [Avid Technology, Inc. via Globe Newswire via SPi World News]
AMSTERDAM, The Netherlands, Sept. 14, 2018 (GLOBE NEWSWIRE) -- IBC (Hall 7, Stand B.55) -- (), the leading technology provider that powers the media and entertainment industry, today announced the next generation real-time graphics and video hardware rendering platform for its Maestro Graphics product line. Maestro | Engine scales from HD and 1080P to UHD supporting both SDI and Video Over IP interfaces. With Maestro | Engine, broadcasters can produce graphics, virtual studios, augmented reality and video wall content in the industry’s highest achievable quality.
As the successor to Avid HDVG, Maestro | Engine enables broadcasters to introduce new production capabilities—including 3G, UHD, HDR, and IP workflows—alongside their current HD/SD SDI workflows, with minimal disruption. Available in two configurations—Maestro | Engine and Maestro | Engine 4K—the platform works with all Maestro graphics suite solutions, providing performance, scalability, and format support to surpass customers’ current and future broadcast requirements.
“As broadcast production evolves, broadcasters increasingly need flexible, future-proof graphics rendering hardware to enable them to tell more compelling stories,” said Ray Thompson, Director of Broadcast and Media Solutions Marketing at Avid. “The new Maestro | Engine enables customers to differentiate and elevate their content with compelling data-driven augmented reality graphics and virtual sets delivered in real time. Maestro | Engine hardware supports IP I/O and delivers the performance and reliability required for any news, sports, or other broadcast content engaging audiences in new ways.”
Red Lorry Yellow Lorry (Avid’s PR agency)Alex Humphries-French – UKTanya Roberts – USA
Globe Newswire: 11:00 GMT Friday 14th September 2018
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