Avid Delivers Major Innovations Across the IBC Show for Media Enterprises, Production Teams and Creative Professionals

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AMSTERDAM, Sept. 14, 2018 (GLOBE NEWSWIRE) -- (), the leading technology provider that powers the media and entertainment industry, brings a wave of innovation in newly available products and technology demonstrations across the IBC Show floor to help enterprises, teams and individuals to maximize efficiency and opportunity in media creation, management and distribution. Further, Avid thought leadership will be present across the event through high-profile customers – including the creative forces behind and being featured on IBC’s main stage as well as Avid executives and technology experts participating on several conference panels exploring the content supply chain, artificial intelligence and advanced graphics.

“The products Avid is showing today at IBC, and our forward leaning innovation in areas such as IP connectivity, 4K and cloud, have been shaped and prioritized by our customers who are all counting on the vendor community to come together and help them overcome the massive shift impacting every aspect of their business,” said Jeff Rosica, CEO and President, Avid. “We’ve accelerated our delivery of open platforms, tools, apps, services and solutions to make it easier for our customers to end disparity among technology in their operations, so they can work faster on smaller budgets, and still thrill and retain viewers on any platform.”

Avid is also demonstrating IP connectivity with FastServe and Maestro Graphics as part of the Alliance for IP Media Solutions (AIMS) interoperability showcase in rooms E106 and E107.  Additionally, Avid will demonstrate IP output from Media Composer connected to a Cisco IP Fabric for Media at Cisco in Hall 1, Stand A71. In addition, Avid and Microsoft are presenting the latest technology advancements of their partnership including on-demand offerings – Avid Illuminate On Demand and Shared Library On Demand – as well as highlighting Azure integrations for AI at Microsoft in Hall 1, Stand C27.

Red Lorry Yellow Lorry (Avid’s PR agency)  Alex Humphries-French – UKTanya Roberts – USA                        

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Globe Newswire: 11:00 GMT Friday 14th September 2018

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