A Leading E-Commerce Company Achieved a Profitable Online Marketing Strategy by Leveraging Data Governance Engagement - Quantzig

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Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest data governance engagement on the e-commerce industry. The client wanted to establish hierarchical master data, which would bring all the performance and other business aspects related data under one roof.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180914005138/en/

Data Governance Best Practices Engagement-Helping an Ecommerce Business to Achieve Profitable Online ...

Data Governance Best Practices Engagement-Helping an Ecommerce Business to Achieve Profitable Online Marketing Strategy and Customer Behavior Insights (Photo: Business Wire)

According to the data governance experts at Quantzig, “Using data governance, companies can create a centralized data inventory, which can categorize data related to every aspect of the enterprise.”

The ecommerce industry is largely dependent on the data collected from multiple information systems that can be analyzed to make critical market decisions. One of the key challenges in this respect is identifying and segregating the data that are critical to business. It is a mammoth task to capture key data from the enormous pile of information. Hence, as the ecommerce industry is highly data-driven, an effective data management program aligned to data governance best practices is essential.

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The data governance engagement helped the ecommerce industry client to analyze the master data on a continuous basis to track the shopping behavior and customer affinity for the ecommerce business sites to outline their business plan. The client was also able to identify pointers to enhance traffic and campaign performance.

This data governance engagement provided benefits that helped the client to:

  • Identify factors which were resulting in low campaign performance and conversions
  • Create a centralized data inventory, which categorized data related to every enterprise aspect.
  • To know more about the benefits of data governance solutions, speak to an expert

This data governance engagement offered predictive insights on:

  • Determining performance pointers
  • Understanding traffic flow and outlining the online business strategy
  • To gain relevant insights and understand the scope of our research, request a proposal

View the complete data governance summary here:


About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.

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Business Wire: 13:36 GMT Friday 14th September 2018

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