World News: 18:40 GMT Wednesday 3rd October 2018. [Maru Group Canada Inc. via Globe Newswire via SPi World News]
SAN FRANCISCO, Oct. 03, 2018 (GLOBE NEWSWIRE) -- Maru/Matchbox, a sector-focused consumer intelligence firm, is pleased to announce that veteran qualitative strategist Danna Kress has joined the firm as Vice President of Qualitative Insights. Danna is based in the firm’s San Francisco office.
“I couldn’t be happier to welcome Danna to the Qualitative Center of Excellence. She brings a depth of experience to enhance our point of view on the intersections of culture and consumer insights. Her creativity and expertise will further strengthen our strategic qualitative offering,” says Managing Director of Qualitative Insights, Tommy Stinson.
Danna has led global strategic initiatives across a wide range of categories including technology, consumer packaged goods, gaming, and aviation. Her background in anthropology gives her an expert lens for well-polished insight, strategic and contextual thinking, and cultural understanding that drives innovative and actionable solutions. She has experience in product and brand innovation, ethnography, co-creation, segmentation, strategic workshops, and creative evaluation.
“Our Qualitative Center of Excellence has outstanding researchers and strategists and we are delighted to further strengthen the team with the addition of Danna,” says Maru Group CEO Ged Parton.
Prior to joining Maru/Matchbox, Danna worked at Greenberg Strategy and The Richards Group.
Globe Newswire: 18:40 GMT Wednesday 3rd October 2018
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