World News: 15:23 GMT Friday 12th October 2018. [Sephora via Businesswire via SPi World News]
Just a week away, the prestige beauty omni-retailer, SEPHORA, will host its first-ever SEPHORiA in Los Angeles– a highly-immersive two-day beauty event that fuses high-touch physical and digital experiences unlike anything seen before. This year marks Sephora’s 20th anniversary in the United States, and fittingly, as the retailer is often acknowledged by fans around the globe as a “beauty playland,” the live experience, House of Beauty, will feature Master Classes with industry icons, product customization, a series of one-of-a-kind beauty activations from more than 50 brands and many opportunities for guests to learn from, get inspired by and play in the world of Sephora.
Newly added guests include a second appearance by personality, model, bestselling author and Becca spokesperson Chrissy Teigen on Sunday October 21st and special After-Dark DJ sets by Gryffin, Daya and K.Flay.
Exclusive Access to Industry Icons and the Ultimate Beauty House Party
The official schedule of SEPHORiA master classes and meet-ups with beauty experts and celebrities is now live on sephoria.com. Appearances include:
Saturday, October 20: Charlotte Tilbury • Chrissy Teigen (BECCA) • Dr. Dennis Gross x Skinny Confidential • Jen Atkin (Mane Addicts presented by OUAI and Dyson) • Natasha Denona • Priscilla Ono (FENTY BEAUTY) • Vicky Tsai (Tatcha) • Zanna Roberts Rassi • Scotty Cunha (Mane Addicts presented by OUAI and Dyson) • Elaine Welteroth
Sunday, October 21: Mario Dedivanovic • Laura Mercier • Angel Merino (“Mac Daddyy”, Artist Couture) • Dr. Murad x Elaine Welteroth • Natasha Denona • Priscilla Ono (FENTY BEAUTY) • Vicky Tsai (Tatcha) • Renny Vasquez • Kandee Johnson • Jenn Im • Daniel Martin (Dior) • Patrick Ta (La Mer) and newly added, Chrissy Teigen (BECCA)
And, enjoy DJ sets throughout the weekend to amplify the party spirit
Saturday, October 20 (sponsored by Milk Makeup) • Dede Lovelace (Session 1), Mia Carucci, Kitty Cash and Dana Boulos (After-Dark, Session 2)
Sunday, October 21 • Dede Lovelace (Session 3)… with an extra special closeout party headlined with DJ sets from Gryffin, Daya and K.Flay (After-Dark, Session 4)
A Surprise Behind Every Door and in Every Corner
“Unlock” a new beauty experience with every room inside this House of Beauty:
Unrivaled Sponsors and Swag
Sephora is thrilled to partner with the following sponsors to deliver a premium guest experience from start to finish:
SEPHORiA will take place at The Majestic Downtown in Los Angeles, CA on October 20-21, 2018. Tickets are still on sale. To learn more about SEPHORiA or purchase tickets, please visit www.Sephoria.com or follow @Sephora and #Sephoria on social media.
About Sephora Americas
Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world’s most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 430 stores across the Americas, as well as 600 locations inside JCPenney; globally, there are more than 2,500 Sephora stores in 34 countries. Clients can also experience Sephora online and through mobile apps, and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Let’s Beauty Together. For more information, visit: https://www.sephora.com/about-us and @Sephora on social media.
Business Wire: 15:23 GMT Friday 12th October 2018
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