Global Automotive Multimedia Touchpad Market (2018-2022) by Application and Region

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Dublin, Dec. 06, 2018 (GLOBE NEWSWIRE) -- The report has been added to offering.

One trend in the market is development of genuine glass surface to enhance control functionality and feel.

The center consoles of vehicles have remained the focus of leading OEMs to differentiate themselves from rivals. Automotive OEMs and suppliers are constantly striving to reduce driver distraction when the system is being navigated. The quality of material used is also crucial in determining the performance of user interfaces. In 2013. Preh developed a genuine glass surface based on optical bonding technology, which enhanced readability significantly.

According to the report, one driver in the market is development of touchpad steering wheel to eliminate traditional switches and buttons.

These days, steering wheels of vehicles come with several switches and buttons to control a range of gadgets from ratio to navigation systems. The principal aim was to mitigate driver distraction as also to make it easy to operate a vehicle's features while driving. Developments achieved at curbing driver distraction has ushered in the touchpad that controls infotainment systems from the panel located near the driver.

Further, the report states that one challenge in the market is high cost associated with multimedia touchpad.

The high cost of touchpad-based multimedia systems is a major challenge for the market as automotive manufacturers struggle to keep product prices low. Automotive manufacturers need to either keep their profit margins low or pass the cost burden onto consumers. But the market is price-sensitive, with customers looking for products that offer maximum value for money.

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Globe Newswire: 12:17 GMT Thursday 6th December 2018

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