World News: 13:00 GMT Thursday 6th December 2018. [PotNetwork Holding, Inc via Globe Newswire via SPi World News]
MIAMI, Dec. 06, 2018 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Diamond CBD Inc., wholly owned subsidiary of (OTC Pink: ), and leader in hemp extraction and innovative CBD products for the wellness market, kicked off their nationwide educational campaign with a series of video shorts aimed at introducing CBD to a mainstream market. Called, "," the videos deftly mix humor and nostalgia to reach their ultimate goal of dispelling the myths about CBD commonly held by general audiences who are unfamiliar with the extract.
The brainchild of the Miami-based marketing solutions team at Creative Propulsion Labs, "I am THC, I am CBD" takes inspiration from the classic "Get a Mac" ad campaign developed for Apple Inc. in the late 2000s. In a nostalgic nod to those ads, the "I am THC, I am CBD" campaign sees two actors appropriate the personas of THC and CBD, respectively, with brief but humorous exchanges that ultimately find CBD prevailing over THC in some way.
"Although the market is expected to grow to almost $2 billion in the next decade, a good number of people still carry misconceptions about what CBD is and isn't," said Kevin Hagen, the CEO of PotNetwork Holdings, which owns Diamond CBD. "We wanted a way to introduce CBD to everyone; your mom, your uncle, your best friend without seeming too off-putting or too technical. When Adam Mizrahi [CEO of Creative Propulsion Labs] and the team came to us with this idea, we knew it would be a hit from the start."
The campaign is part of a broader push by Diamond CBD to both bring CBD to the mainstream and to raise the standards of the industry as a whole. Recently, Hagen put out a call to arms of sorts, challenging the industry to become more accountable to consumers through tougher quality checkpoints. It's a movement that Diamond CBD believes they can spearhead, through leading by example.
Along with the video campaign, the company will launch a CBD Education Center called, "," which will become the official repository on the web for factual, up-to-date information about CBD. Diamond CBD has also added to its already high-quality standards, with increased product testing and increased transparency for consumers as well."Diamond CBD has always held to the highest standards possible within the CBD industry, placing consumers first," said Hagen. "Now, we challenge the rest of the industry to join us."
The "I am THC, I am CBD" campaign will be available on the web at , as well as on other high traffic channels frequented by target demographics.
Globe Newswire: 13:00 GMT Thursday 6th December 2018
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