World News: 19:00 GMT Thursday 6th December 2018. [7Park Data via Globe Newswire via SPi World News]
NEW YORK, Dec. 06, 2018 (GLOBE NEWSWIRE) -- , a leading provider of data products and software services, today announced the availability of , a new data intelligence product that tracks and analyzes the Amazon.com purchase behaviors of US consumers after viewing TV and movie titles on Netflix, Hulu, and Amazon Prime Video. OTT Stream to Shop, available today, joins industry-leading OTT viewership data available on the 7Park Data .
With OTT Stream to Shop, 7Park Data customers will be able to analyze the product categories and specific brands purchased by Netflix, Hulu, and Amazon Prime Video viewers on Amazon.com up to 60 days after watching TV and movie titles on those services — and then compare that data with the average viewer to understand relative preference for brands and types of products. By connecting the dots between title viewership and Amazon.com purchases, OTT Stream to Shop illuminates critical marketing and advertising opportunities for content creators, producers, distributors, consumer brands, and more.
“Even as Netflix, Hulu, and Amazon Prime have become wildly popular, understanding viewers and especially their purchasing behavior has remained painfully elusive for studios and content creators,” said John Sollecito, Head of Client Solutions at 7Park Data. “OTT Stream to Shop represents an entirely new kind of data intelligence that shines a light on one of the most valuable consumer buying pathways: from watching a show or movie on a streaming service to making a purchase on Amazon.com. With this new product, we’ve expanded far beyond our current ability to arm studios with granular insights about viewing behavior — popularity of specific titles, launch success, cross-viewing behavior, demographic breakouts, and more — to provide the most complete platform for OTT viewership analysis available today.”
To learn more about 7Park Data OTT Viewing and Stream to Shop products, and download sample data, please visit .
A photo accompanying this announcement is available at
Globe Newswire: 19:00 GMT Thursday 6th December 2018
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