Consumer Investors 2018: Market Trends Report -

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The "Consumer Investors 2018: Market Trends Report" report has been added to's offering.

The central focus of this report is the types of investment products consumer own, how much they are investing and the environmental framework in which investments are made. It looks at the size of the market, recent trends and provides forecasts for the future.

A special supplement is included which looks at the market size for Wealthy Investors, defined as investors with 75,000 or more invested in retail investment products, cash or defined contribution pensions which can be accessed by the pension holder.

In 2017, over 3 million investment products were sold, down on the figure for 2016. The annual market for investment products has hovered around the 3 million mark over 2013 to 2018. Between 2012 to 2018, the main growth sectors of the market have been primarily pension-related, i.e. income drawdown, SIPP, group personal pension, private personal pension and other personal pensions

At the end of the second quarter of 2018, UK households collectively held almost £7 trillion in financial assets, with their accumulated wealth having risen by 30% over 2012-18. The net annual amount invested in financial assets had stayed stable at around 90 billion over 2013 to 2016. In 2017, however, the amounts invested declined sharply compared with 2016, and looks set to remain at the subdued, 2017 level in 2018

The investment market is being re-shaped by technology and changing demands.

Key changes include:

  • The development of investment/fund platforms and investment apps
  • Retail Distribution Review
  • Auto-enrolment
  • Pension Freedoms
  • Increased demand for yield
  • Increased demand for outcome-oriented strategies
  • Unwinding of buy-to-let property investment

Key Topics Covered

Executive Summary


Market Structure

Market Developments and Drivers

  • The retail investment market is re-shaped by legislation
  • The FCA tackles the investment management market
  • Most consumers own investments but only around half take risks
  • Mature, wealthy males the main investment risk takers
  • Too many consumers take decisions in the dark, so often make mistakes
  • The rise of app-based investing and online investment platforms
  • Consumer investments re-shaped by demand pressures
  • Investment sales are primarily channelled via advisors
  • RDR, AE and pension freedoms change the distribution landscape

The Key Players

  • The largest insurance companies offering investment products/services
  • Largest investment managers
  • Largest closed-end fund managers
  • Profiles of key players
  • Aegon
  • Aviva plc
  • Baillie Gifford Group of companies
  • Brewin Dolphin Securities (BDS)
  • Blackrock Investment Management (UK) Limited
  • Fidelity International
  • Investec Group
  • Legal & General
  • Link Fund Solutions Limited
  • M & G Prudential
  • Quilter plc/Old Mutual Wealth
  • Royal London Mutual Insurance Society Ltd
  • Scottish Widows/Lloyds Banking Group
  • Schroder Unit Trusts Limited
  • Standard Life Aberdeen plc
  • Threadneedle Investment Services Ltd

Market Size and Trends

  • 3.2 million investment products sold in 2018
  • Pension products the main market drivers
  • Consumers have 6.6 trillion invested
  • Consumers invest 64 billion net in financial assets in 2017
  • Pensions the prime focus for consumer investing activity

The Future

  • The Brexit unknown
  • Forecasts

Focus on Wealthy Investors

  • One-third of investors are wealthy
  • Wealthy investors hold more than 90% of consumer wealth


For more information about this report visit

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Published By:

Business Wire: 13:14 GMT Monday 14th January 2019

Published: .

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