Europe B2C E-Commerce Market 2018 - Trends, Sales & Shares, Internet Users & Online Shoppers, Products, Payment, Delivery & Players

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Dublin, Feb. 11, 2019 (GLOBE NEWSWIRE) -- The report has been added to offering.

Online shoppers in Europe buy clothing more than other products, says reportClothing is the top product category purchased online in Europe. This and other interesting information about products, sales volume, and trends is found in a new publication Europe B2C E-Commerce Market 2018.

The UK, France and Germany are the B2C E-Commerce sales leaders in Europe and are expected to remain so for the next few years. Though countries on the Eastern and Southern fringes have experienced more rapid recent sales growth, Internet and online shopper penetration rates there lag the European average. Year-on-year growth in the double digits is expected for the whole region, according to forecasts cited in the report.

Payment method preferences vary across Europe. Online shoppers in France, Belgium and the Scandinavian nations, use credit or debit cards more than other methods, while in Spain and Italy, mobile wallets such as PayPal dominate, with e-wallets challenging plastic in the UK as well. Market data included in the report reflect that shoppers in most nations of Europe consistently make clothing the leading product category in B2C E-Commerce.

The report tells of trends that insure further growth of online shopping. Cross-border shopping is on the rise throughout Europe as shoppers enjoy the expanded product line and price advantage of shopping in other nations. Mobile shopping is another trend in E-Commerce as smartphones and merchant apps facilitate handheld purchases. The practice of doing online research before buying in a store, or visiting a brick and mortar merchant before purchasing online blurs the definition of retail channels, and is further trend leading to expanded B2C E-Commerce in Europe.

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Globe Newswire: 13:06 GMT Monday 11th February 2019

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