Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers

World News: . []

LOS ANGELES, Feb. 11, 2019 (GLOBE NEWSWIRE) -- , the leading unified technology platform for in-feed and branded content advertising, today announced that it’s enabling combined server-side and client-side demand within its , enabling publishers to bring unique demand for programmatic native campaigns from their existing partners including Facebook Audience Network, tier one native exchanges, and standalone client-side DSPs.

Previously, publishers were unable to allow all of their demand sources to compete for their native placements within one platform causing a potential for missed revenue. Nativo’s multifaceted platform gives publishers the control to allow all forms of demand to compete for the same native placements. More than 600 top publishers including , , and use Nativo’s Holistic Auction to take advantage of multiple demand options and built-in prioritization tools to drive better auction outcomes such as increased yield.

“Bringing both client-side and server-side demand sources into Nativo’s platform has resulted in greater overall yield against the native placements on our site,” said .

Initially, this client-side demand includes Facebook Audience Network, other tier one native providers, and various client-side bidders publishers partner with directly. In the near future, publishers will also be able to access display demand providers through the same infrastructure.

Added demand benefits for publishers include:

"To extract the most value from their inventory, publishers should have the freedom to access demand across a variety of options and remain unshackled by any technical limitations," said . "The addition of client-side demand to our Unified Auction brings publishers the most powerful infrastructure to maximize yield, by expanding their ability to select from the market’s widest array of both server-side and client-side demand options.”

To learn more about Nativo client-side demand, contact Nativo at .

Alex Wolf for

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Globe Newswire: 17:00 GMT Monday 11th February 2019

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