Titan Pharmaceuticals Selects Life Sciences Business Intelligence CRM Innovator, TikaMobile, to Empower its Sales and MSL Teams

World News: . []

NEW YORK, Feb. 11, 2019 (GLOBE NEWSWIRE) -- TikaMobile, a premier cloud-based business intelligence  CRM provider for the life sciences industry, today announced that Titan Pharmaceuticals, Inc. has selected Tika’s BI/CRM platform to deliver real-time, actionable intelligence and interactive advanced analytics to its Sales and MSL teams. Titan is focused on the U.S. commercial relaunch of Probuphine® (buprenorphine) implant, its unique six-month maintenance treatment for Opioid Use Disorder (OUD).

With its unique ability to aggregate information and combine the functionality of disparate sales and marketing tools, TikaMobile will operate as Titan’s one-stop solution for its CRM and analytic needs. This will allow Titan to continue to strengthen its product launch process and leverage its Sales team to increase productivity and better drive revenue.  Titan’s MSL team will also have insights to better focus on KOLS to build stronger relationships and manage ongoing training initiatives with prescribers.

“We are pleased to be partnering with Titan as they work to change the medical landscape with their unique long-term maintenance treatment for opioid use disorder,” commented Manish Sharma, Chief Executive Officer and founder of TikaMobile. “Our advanced CRM and audience targeting capabilities will provide Titan with the intelligence and insights that their field reps need to increase their productivity, boost revenue generation and enhance the efficiency of their overall business practices.”

“Our field personnel appreciate the user-friendliness of the Tika system and the ability to view complex data in a simple and meaningful way,” said Titan’s EVP and Chief Commercial Officer, Dane Hallberg.  “We believe that Tika will provide our teams with a highly efficient way to identify opportunities, support our customers, and more-effectively manage our business in this competitive environment.”

Contact: Robert Thomas | TikaMobile, Inc. (646) 650-5545 | rthomas@tikamobile.com

 

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Globe Newswire: 19:00 GMT Monday 11th February 2019

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