World News: 04:01 GMT Friday 15th March 2019. [Pottery Barn via Businesswire via SPi World News]
Today home furnishing retailers Pottery Barn, Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, simultaneously debut a new collection with Lilly Pulitzer, the renowned resort wear brand.
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Lilly Pulitzer for Pottery Barn Kids (Photo: Business Wire)
“Building on the success of our inaugural collaboration between Lilly Pulitzer and Pottery Barn brands, we are thrilled to partner with Lilly Pulitzer to launch a second collection with new home options and Lilly prints for a collection that celebrates living boldly and colorfully,” said Pottery Barn President Marta Benson. “This collection gives customers the opportunity to color outside the lines and bring a touch of Lilly’s Palm Beach to the home.”
Drawing inspiration from Lilly Pulitzer’s year-round tropical palette, the ‘Lilly Pulitzer for Pottery Barn’, ‘Lilly Pulitzer for Pottery Barn Kids’, and ‘Lilly Pulitzer for PBteen’ collections unveil more than 45 new signature Lilly hand-painted prints shown in bedding, furniture, towels, decorative accessories, lighting, and more. And, with the celebration of Lilly Pulitzer’s 60th anniversary, this brand new assortment provides customers with endless ways to embrace Lilly’s Palm Beach style at home.
“With this collection, the Pottery Barn brands are highlighting the iconic and vibrant Lilly Pulitzer lifestyle by incorporating new prints and new products,” said Pottery Barn Kids and PBteen President Jennifer Kellor. “By bringing together Lilly’s spirited prints with our commitment to creating quality home furnishings, together we’ve created a collection the entire family will enjoy.”
The highly-coveted collection of more than 100 pieces features a robust bedding assortment complete with duvets, comforters and quilts in 14 different Lilly Pulitzer prints, along with complimentary sheeting and accent pillows.
For the first time, the Lilly Pulitzer x Pottery Barn brands collection will also feature bath, adding resort style fun to morning routines. From embroidered palm tree hand towels, to bold pineapple print shower curtains complete with tassel detailing, these playful design accents will transform the bathroom into a colorful oasis.
In addition to bath and home décor, the new assortment includes everything you need to create a poolside Palm Beach party in your own backyard. With Lilly’s signature patterns and a collection of outdoor entertaining essentials, from beach towels to cushions, every day feels like summer vacation.
“As Lilly Pulitzer once said, ‘It’s always summer somewhere.' That certainly rings true with this bright, beautiful collection of custom Lilly Pulitzer prints, which is a proud part of our 60th anniversary celebration,” said Lilly Pulitzer CEO Michelle Kelly. “We were so pleased that customers loved the first collaboration, and we are thrilled to work again with the talented Pottery Barn brands team to deliver a collection that brings joy and color into the home for the entire family to enjoy a resort mindset 365 days a year.”
The collection is now available at select Pottery Barn, Pottery Barn Kids and PBteen stores, as well as online at each brand’s website.
To learn more about the collaboration, visit each brand’s website and join the conversation on social media with @potterybarn, @potterybarnkids and @pbteen #LillyxPB.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children's home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores as well as e-commerce in the United States, Canada and Australia, e-commerce in the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and e-commerce in Mexico. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. Pottery Barn Kids is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.
PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces, PBteen provides teens and tweens with a range of design aesthetics to create spaces that express their diverse interests, values, and style. Key product categories include furniture, bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. PBteen operates company-owned stores as well as e-commerce in the United State, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and stores and e-commerce in Mexico. PBteen provides complimentary design services and monogramming services. PBteen is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.
ABOUT LILLY PULITZER
Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is celebrating its 60th anniversary year and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head to lillypulitzer.com.
Business Wire: 04:01 GMT Friday 15th March 2019
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