World News: 11:45 GMT Monday 25th March 2013. [3BL Media CSR News via SPi World News]
SOURCE: General Electric (GE)
Underground aquifers deep beneath the Sahara desert in Algeria hold huge amounts of fresh water. But as recently as five years ago, many Algerians in the nation’s capital could not count on filling up their teapots. “Some areas would lose water every two or three days,” says Ali Nouioua, GE Power & Water manager and Algiers resident.
In 2008, however, GE tapped a more accessible body of water, the Mediterranean Sea, and built in Algiers the first desalination plant in Africa. The plant now supplies the city with 53 million gallons of drinking water daily, enough to quench a quarter of its demand. “People don’t see just water,” Nouioua says. “They see GE.”
Advanced filters, membranes, bioreactors and other technology from GE’s ecomagination portfolio process and recycle 5 billion gallons of water every day in 130 countries (enough to fill Lake Mead behind the Hoover dam every five years). More projects are in the pipeline. GE’s motors will soon power one of the world’s largest desalination plants near Melbourne, Australia, and the world’s largest water treatment plant in Abu Dhabi.
Water is a booming $450 billion global market. It is also a pressing need; a point the U.N. brings up every year by holding the World Water Day on March 22.
The need starts at home. Water managers in 36 U.S. states expects water shortages in the next decade. “When water shortages occur, economic impacts to sectors such as agriculture can be in billions of dollars,” according to the U.S. General Accounting Office. Recent data U.N. data found that two-thirds of the world’s population—or 5.3 billion people—will be vulnerable to water shortages by 2025.
Nearly 20 percent of fresh water resources flow to industrial installations like power plants, and refineries. In the U.S., the number is close to 45 percent, yet only 6 percent is being reused.
This is a big opportunity and many Americans are ready to do something about it. “All the drivers are wind in the back of the sails,” says Jon Freedman, vice president for government affairs at GE Power & Water.
Speaking recently at the University of Virginia’s Darden School of Business, Freedman urged to focus on innovation. “If you talk about water treatment issues, the key to the kingdom is energy,” Freedman said. “We live in a carbon-constrained world and you’ve got to figure out how to treat water using less energy.”
One example, he said, was GE’s new “membrane bioreactor” called LEAPmbr. The technology, which is part of GE’s ecomagination, cleans water with the combination of bacteria that gobble up pollutants, and a fine membrane that filters out the remaining solids, even viruses. The technology is one of the world’s most efficient ways to treat waste water. It’s using 30 percent less energy compared to similar GE technology.
Next time you are filling up a cup of water, consider how it came to you.
Tweet me: Tea in the #Sahara: @general_electric #Innovation Taps #Water Market http://3bl.me/hvbqcx
KEYWORDS: Eco-Living, Consumption & Travel, Environment, sahara, GE, water, world water day, Innovation, Ecomagination, clean water, water market
Read More: http://3blmedia.com/News/CSR/Tea-Sahara-GE-Innovation-Taps-450-Billion-Water-Market-Treats-5-Billion-Gallons-Daily
Sector Publishing Intelligence [SPi'] publishes financial news from around the world FAST. For breaking news announcements from companies, blogs and commentators, SPi provides up to the minute, integrated news on all aspects of financial markets and financial services.
The SPi Financial News Search gets results from our extensive news archives containing 10’s of thousands of news reports. Intelligent cross referencing of stories and background gives readers and researchers highly relevant related information about topics and businesses in the finance sector.
Trending financial topics highlight the most recent themes in the news. Thousands of financial topics can be followed using RSS, or join hundreds of SPis Financial News followers on Twitter for instant news as soon as it’s published on SPi. @SPiFinancialSvc
SPi's extensive database of corporate information shows company details alongside breaking corporate news from the world’s largest news providers.
SPi News is published by Sector Publishing Intelligence Ltd.
© Sector Publishing Intelligence Ltd 2016. [Admin Only]
Sector Publishing Intelligence Ltd.
Ground Floor Offices, Little Keep Gate, Barrack Road, Dorchester, Dorset DT1 1AH
Registered in England and Wales number 0751938.