US: Nielsen, Revionics Team Up To Offer Joint Solutions

World News: . []

Nielsen and Revionics have announced that they have entered into a multi-year global strategic alliance, in a move that will integrate Nielsen Pricing Insights with Revionics Life Cycle Price Optimization solutions.

The firms said the move will help them offer “best-in-class competitive market insights with proven demand-based science and predictive analytics”, which will allow retailers to quickly make data-driven pricing changes at enterprise scale.

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